How to Actually Partner With Small Businesses (Without Feeling Awkward)

A lot of creatives say they want partnerships, but when it comes time to actually reach out, they freeze. Let’s fix that. With our new partnership with Cafe Littles, I want to break something down clearly: small businesses want to collaborate they just don’t want vague ideas. Most business owners are already juggling a million things, so when someone comes to them with an unclear pitch, it feels like more work instead of an opportunity. The difference between getting ignored and getting a “yes” usually comes down to how clearly you present your value.

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